Subliminal messages are secret messages visual images or auditory phrases designed to bypass the rational mind and speak directly to the subconscious.Īlthough the term subliminal message is over two-hundred years old, it became popular in 1957 book entitled 'The Hidden Persuaders' by Vance Packard. The Oxford English Dictionary defines the word 'subliminal' - of a stimulus or mental process - below the threshold of sensation and consciousness perceived by or affecting someone's mind without their being aware of it. The middle term 'limin' means 'on the threshold' or 'at the outset'.The suffix '-al' means 'of the kind of' or 'pertaining to'.The prefix 'sub-' means 'under' or 'below' or 'beneath'.The group of related words in Latin has been combined together to coin the word 'subliminal'. Now, let's look at etymology of the word 'subliminal'. I am not sure how my neighbourhood store had come up with a similar idea - but in a different medium with a same message. If I do steal, I will be caught and sent to jail.') to reduced shoplifting and employee theft. and Canada had used their music system to broadcast subliminal anti-theft messages ('I am honest, I will not steal. In other words, it is a message designed to pass below the normal limits perception.ĭoing some research on my behalf, I came across an interesting article in TIME magazine, titled 'Secret Voices' which had reported that 50 department stores in the U.S. Subliminal messages are the most powerful and effective way to reach the subconscious mind. The text was printed in blue colour on plain white background. It said 'I am honest' and 'I am not a thief' in one of the Indian languages, Tamil. I was scanning the racks to pick a shampoo bottle in my neighbourhood departmental store, a couple of posters caught my attention.
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